Verve and Audigent bring data curation to in-app and CTV audiences
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Advertisers targeting audiences across in-app and CTV inventory via Verve can now use Audigent's data curation for probabilistic, ID-less targeting.
“Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less […]”Source
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