Why IGN Made a Big Bet on Native Advertising
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“Video gamers are some of the biggest ad blockers ever,” said Arvind Jayaram, former director of ad products at IGN Entertainment, a Ziff Davis-owned company covering entertainment and video games […]
““Video gamers are some of the biggest ad blockers ever,” said Arvind Jayaram, former director of ad products at IGN Entertainment, a Ziff Davis-owned company covering entertainment and video games […]”Source
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