Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory
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A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO Among Publishers to Join Yahoo Backstage Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have […]
PublishersYahoo BackstageYahoo DSP
“A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO Among Publishers to Join Yahoo Backstage Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have […]”Source
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