Yahoo DSP partners with The Guardian for direct news inventory access

Guardian bans gambling ads across all its platforms

Advertisers can no longer buy gambling ads on any Guardian platform, print or digital.

The Guardian→gambling ads→advertisers

RestrictionWeb · Changement de règlesMondeThe Guardianil y a 3 semaines

Yahoo DSP Launches In-Flight Outcomes in Europe

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]

LancéMondeYahoo DSPil y a 1 mois

Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning

Clinch→Yahoo DSP

ActualitéProgrammatique · Accès à l'achatMondeYahoo DSPil y a 2 mois

Yahoo DSP launches Agent Network

LancéMondeYahoo DSPil y a 4 mois

Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents

Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.

Advertisers→Yahoo DSP→AI agents

LancéProgrammatique · Accès à l'achatMondeYahoo AdvertisingYahoo DSPil y a 4 mois

Yahoo DSP is launching an ‘agent network’

Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.

LancéMondeYahoo DSPil y a 4 mois