Actualités

Mattia Salvi, Aryel: «Il futuro della pubblicità? Creare relazioni autentiche e di valore»

Aryel lancia Sonar, soluzione Gen AI che utilizza i dati emotivi per ottimizzare la pianificazione dei media

Aryel launches Sonar, a GenAI media planning and ads solution

Aryel, a leading Italian adtech scale-up specialising in augmented reality, today announced the launch of Sonar, its new Generative AI (GenAI)-powered solution to help media planners optimise budgets and generate highly personalised advertisements. Sonar With the help of Generative AI, Sonar creates media investment strategies based on the campaign’s strategic goals provided through prompts. The tool […]

Aryel launches first of its kind 3D and AR banner ads

Aryel, a leading platform for immersive Augmented Reality (AR) display ads, today launched its bespoke display advertising toolkit Ad Creative Solutions. The breakthrough technology harnesses the potential of AR directly within website banners, allowing advertisers to capture attention through providing engaging user experiences while utilising profound analytical insights to optimise their campaigns. Through uniting cutting-edge […]

Aryel launches Ads Manager AR display ad solution

Aryel, the global Augmented Reality (AR) marketing platform, today launched its new display advertising technology Ads Manager. The innovative solution elevates user behaviour analysis to new levels of precision and detail, providing marketers with comprehensive data to maximise the impact of their campaigns while delivering engaging user experiences. Aryel AR The launch of the new […]