Actualités

Colossus SSP Launches 2025 Momentum Program With Backing From Digitas

Colossus SSP→Digitas

LancéProgrammatique · Accès à l'achatMondeColossus SSPil y a 1 an

Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers

New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc., announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company’s supply-side platform (SSP). This […]

LancéMondeColossus SSPil y a 2 ans

Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership

Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and […]

Publishers→Colossus SSP→Confiant

LancéProgrammatique · Intégration de mesureMondeColossus SSPil y a 2 ans

Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions

The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. Colossus Media LLC (“Colossus SSP”), the inclusive supply-side advertising platform, announced its participation in the Media Rating Council’s (MRC) newly formed Digital Ad Auction Standards Working Group. This initiative aims to bring greater transparency, standardization, and predictability to auction dynamics […]

LancéMondeColossus SSPil y a 2 ans

Is the Colossus SSP Pile On Deserved?

There’s been a lot of name-calling when it comes to Colossus SSP lately, they’ve been called a witch practicing black magic, and a big man strutting around on campus, among other names. A recent Adalytics report prompted the name-calling, but as the dust settles, some ask: Is the pile-on deserved?

ActualitéMondeColossus SSPil y a 2 ans

Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]

ActualitéMondeColossus SSPil y a 2 ans