Actualités
Suivez les lancements, les changements de tarifs et les nouvelles règles qui changent les endroits où vous pouvez acheter des espaces publicitaires. Chaque info est datée et classée sous les entreprises concernées.
3 événements pour SHE Media
Ouvrir SHE MediaSHE Media & Colossus SSP Join Forces to Elevate Diverse Voices
Last month, SHE Media and Colossus SSP announced a partnership that would further both companies’ commitments to serving women and other diverse audiences. According to ComScore Media Metrix, SHE Media reaches over 74 million users per month. The partnership with Colossus SSP will allow Colossus SSP’s advertisers access to this audience and further the company’s mission to champion underserved voices.
How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets
Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. And brand safety blocklists tend to flag content that appeals to women and minorities as unsafe. Terms […]
SHE Media Launches Proprietary Targeting Tech to Support Full Funnel Commerce Activation
The Proprietary Purchase Intent Graph Will Deliver Key Insights to Advertisers & Elevated Content Experiences to SHE Media’s Unique Audience Ahead of Holiday Season SHE Media announced the launch of its proprietary Purchase Intent Graph. Under Penske Media Corporation’s (PMC) first-party data platform Atlas Data Studio, an agency award-winning data strategy and platform developed by SHE Media, SHE Media’s Purchase Intent Graph is focused […]
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