Actualités

Tappx Acquires Mobile Gaming Brand From The Bench

Tappx, a leading ad tech company offering multi-platform digital advertising solutions, today (17th May 2022) announced its acquisition of the video game developer brand From The Bench. The acquisition is part of Tappx’s diversification strategy and its clear commitment to […]

Tappx→From The Bench

AcquisitionApplication · AcquisitionMondeTappxil y a 4 ans

Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

Barcelona, Spain – Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.PlayOn Content supports media publishers to maintain […]

Tappx→PlayOn Content

AcquisitionProgrammatique · AcquisitionMondeTappxil y a 5 ans

Tappx launches contextual audiovisual advertising solution

Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.

LancéMondeTappxil y a 5 ans

Tappx Launches World’s First Contextual Audiovisual Advertising Solution

Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual ad tech solution designed to analyse complex moving audiovisual content. Contextualize-It has been in development at […]

LancéMondeTappxil y a 5 ans

Tappx Teams Up with LaLiga for Mobile App Monetization Strategy

Barcelona, Spain – Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager. LaLiga […]

Tappx→LaLiga

LancéApplication · Intégration des espaces publicitairesEspagneTappxApplication mobileil y a 6 ans

Tappx Teams up with LaLiga for Mobile App Monetisation Strategy

Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation […]

LancéMondeTappxApplication mobileil y a 6 ans

Tappx Leads Ad Tech Industry for App-Ads.txt adoption

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud. The ranking […]

ActualitéMondeTappxil y a 6 ans

Tappx Leads AdTech Industry for App-Ads.txt Adoption

– 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play – Barcelona, Spain – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory […]

ActualitéMondeTappxil y a 6 ans

Tappx develops programmatic platform for digital TV ads

Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.

ActualitéMondeTappxil y a 7 ans

Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with Backing from EU Horizon 2020 Initiative

Tappx to disrupt the global OTT/CTV advertising industry Tappx – a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV – has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU […]

LancéMondeTappxil y a 7 ans

Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt

Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service […]

LancéMondeTappxil y a 7 ans

Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic (“IVT”) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable […]

Pixalate→Tappx

ActualitéCTV · Intégration de mesureMondeTappxil y a 8 ans

Tappx Expands into Digital TV and Audio Advertising

– Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising – José Manuel González Pacheco appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Barcelona — Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González […]

LancéMondeTappxil y a 8 ans

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

José Manuel González Pacheco Appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Tappx, the global AdTech company specializing in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into […]

LancéMondeTappxil y a 8 ans