Sam's Club Member Access Platform

Sam's Club is a membership-based warehouse retail chain in the United States, selling groceries, household goods, electronics and other products in bulk to members who pay for a recurring membership. The Member Access Platform is its retail media advertising program, built to let brands and suppliers reach shoppers browsing Sam's Club both in club and online.

Advertising through the platform runs across Sam's Club's commerce channels, giving brands a way to reach members at the point of shopping rather than through separate, unrelated media placements away from the retail experience.