Advertising across WeChat Moments and Channels, QQ, Tencent Video and Tencent News. A registered business, sealed qualification documents, a prepaid RMB balance and per-medium creative review all come before a campaign runs — most overseas advertisers reach it through an authorised 服务商 rather than directly.
Tencent Ads is the advertising platform operated by Tencent, covering placements across the company's properties in China, including WeChat and Tencent Video. It is presented in Chinese and reaches an audience centered on social and community platforms.
Campaigns can be built around short video, articles, or interactive formats, with targeting that draws on user behavior across Tencent's connected properties rather than a single site alone.
Placements include WeChat Moments and WeChat Official Account advertising, alongside Tencent Video placements. Accounts can be self-managed through the Tencent Ads platform, or run through an agency-managed account for advertisers working with a service provider.
Comment acheter
2 options d'achat, avec les étapes, les conditions et le budget minimum.
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Tarifs
5 emplacements publicitaires, avec formats, tarifs et mode d'achat.
- Tencent Video in-stream
In-stream video ad · Web
- WeChat article placement
Native article · Web
- WeChat Moments placement
Feed ad · Social
- 服务商/代理商代管账户 (agency-managed Tencent Ads account)
Responsive display ad · Web
- 腾讯广告 (Tencent Ads) self-managed account
Responsive display ad · Web
Sold by CPM. The rates are behind the lock.
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Canaux
Chaque espace publicitaire classé selon l'endroit où il est diffusé — web, vidéo, recherche, TV — pour savoir ce que vous achetez.
Catégories
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Là où les emplacements de ce vendeur sont diffusés au-delà de son propre site, avec les emplacements de chacun. Achetés par les mêmes options — un même groupe, une même console.
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