Boing Boing

Boing Boing is a blog devoted to technology, entertainment and culture, tracing its roots to a print zine launched in 1989 before it moved onto the web. It publishes short posts and roundups spanning gadgets, internet culture, entertainment news and lifestyle topics for a US readership, continuing a run that stretches back more than three decades from its original print origins to its current web format.

Its ads.txt file lists 77 advertising systems, 44 declared as direct sellers and 59 as resellers, a roughly even split between direct-sold and reseller-sold advertising demand for the site.