DOUBAN

Douban offers recommendations, reviews and price comparison for books, film and music, alongside coverage of city-specific cultural life. The site organizes content into Douban Books, Douban Movie, Douban Music, Douban Events, Douban Groups, Douban Read, Douban FM and Douban Time, with interest groups spanning topics such as film, workplace talk, fashion, sport, pets, art, technology, emotions, science, study, campus life, anime and comics, and personal finance.

The site is sold by Publift Pty Ltd., NoBid Inc., OpsCo LLC, MediaFuse and Admaru. Its ads.txt file lists 109 ad system lines, with 59 direct and 72 reseller.