Draftkings

DraftKings is a platform in the United States built around sports betting and daily fantasy sports, letting users place wagers on sporting events or enter fantasy contests based on real athlete performances. Its site and apps cover a wide set of sports and leagues, with markets and contests updated around the sporting calendar and adjusted as games approach.

The platform serves an audience of sports fans and bettors who use it as both an entertainment product and a way to follow games with a stake in the outcome, spanning casual weekend players and more frequent users alike.