Affle Buys Mobile DSP Jampp As Market Volatility Spurs Even More Mobile Ad Tech M&A

AcquisizioneGlobale

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Mobile demand-side platform Jampp was acquired by Affle on Wednesday. It’s a mobile marketing company with a presence in India and Singapore. There’s nothing like a little uncertainty (ahem, Apple) to spark M&A. The mobile advertising industry has been experiencing a massive wave of consolidation in the wake of privacy-related platform changes. Since February, AppLovin […]

“Mobile demand-side platform Jampp was acquired by Affle on Wednesday. It’s a mobile marketing company with a presence in India and Singapore. There’s nothing like a little uncertainty (ahem, Apple) to spark M&A. The mobile advertising industry has been experiencing a massive wave of consolidation in the wake of privacy-related platform changes. Since February, AppLovin […]”
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Affle completed its acquisition of Jampp, a programmatic mobile marketing company founded in Argentina in 2013, on July 1, 2021. Affle called it its biggest acquisition to date.

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