Amazon Ads and Roku expand authenticated CTV ad reach
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Advertisers using Amazon DSP can now exclusively reach an estimated 80 million logged-in US Connected TV households through a new partnership between Amazon Ads and Roku.
Amazon AdsRoku
“New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing […]”Fonte
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