Amazon’s advertising partnerships with Meta and Snap
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Amazon AdsMeta
“Last week, news of an advertising partnership between Amazon and Meta surfaced and was quickly confirmed by Amazon.”Fonte
Editori e piattaforme
Meta expands off-platform activity data to power feeds and AI
Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.
MetaOff-Meta activity dataAdvertisers, AI