Invia

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

AggiornamentoProgrammatic · Integrazione degli spazi pubblicitariGlobale

Redazione Adspotfinder

Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.

SmartologyBBC.com

“BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.”
Fonte

Di cosa si tratta

Editori e piattaforme

BBCFavicon of Wall Street JournalWall Street Journal

Settori coinvolti

Business
Tutte le notizie

Notizie simili

BBC to air programmes on YouTube

BBCYouTube

LanciatoWeb · Accordo di distribuzioneGlobaleFavicon of YouTube AdsYouTube AdsBBC

OpenAI Opens The Box; And BBC Opens Up To YouTube Ads

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

LanciatoGlobaleFavicon of BBCBBCFavicon of YouTube AdsYouTube AdsFavicon of ChatGPT AdsChatGPT Ads

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

AggiornamentoGlobaleFavicon of Wall Street JournalWall Street Journal

Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

CampagnaGlobaleFavicon of Wall Street JournalWall Street Journal

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

AggiornamentoGlobaleFavicon of Wall Street JournalWall Street Journal

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

AcquisizioneGlobaleFavicon of Wall Street JournalWall Street Journal