Broadsign and Mirakl Ads link retail media to out-of-home screens

JB Hi-Fi builds in-store retail media network on Broadsign

Retailer JB Hi-Fi is deploying Broadsign's platform to build and scale in-store retail media ads across more than 200 Australian stores.

JB Hi-Fi→Broadsign

LanciatoE-commerce · Integrazione dell'inventarioAustraliaBroadsignJB Hi-Fi5 mesi fa

Broadsign acquires OOH supply-side platform Place Exchange

Publishers using Place Exchange's out-of-home ad inventory will now operate under Broadsign after the acquisition.

Broadsign→Place Exchange

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Criteo integrates with Mirakl Ads for retail media reach

Advertisers can now activate mid-to-long-tail retail media campaigns across Mirakl Ads' retailer network through a new Criteo integration.

Criteo→Mirakl Ads

Criteo and Mirakl Team up to Make It Easier for Small, Third-Party Sellers to Buy Retail Media Ads

The two companies are piloting a marketplace integration for retailers.

E-commerce marketplace platform Mirakl acquires ad optimization startup Adspert

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms of the acquisition, but the entire Adspert team of 30 employees will join Mirakl. As a reminder, Mirakl originally started as a software solution to add […]