Comscore and Yahoo DSP launch political audiences for CTV
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Advertisers buying political ads through Yahoo DSP can now target Comscore's Proximic Political Audiences across connected TV.
AdvertisersYahoo DSPComscore
“New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle Comscore, a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to […”Fonte
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