Criteo becomes first ad tech partner in ChatGPT Ads pilot
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Advertisers can now buy ChatGPT ad placements through Criteo, the first ad tech partner in OpenAI's US pilot for ChatGPT's free and Go tiers.
AdvertisersCriteoChatGPT Ads
“Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI's advertising pilot in the U.S., available in ChatGPT's free and Go tiers. The move formalizes what the company first hinted at in late 2025 — that large language models would become the next frontier of its commerce media strategy. […]”Fonte
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