DoubleVerify partners with Lyft to verify in-app ads
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Brands buying Lyft's in-app ad inventory can now get DoubleVerify's viewability, fraud, brand-suitability and attention verification.
DoubleVerifyLyft Ads
“Brands will benefit from DV’s industry-leading media verification, including viewability, fraud, geographic alignment, app-level brand suitability, and attention measurement across Lyft in-app ad inventory DoubleVerify (“DV”), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced a partnership with Lyft, a leading rideshare company t”Fonte
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