DPG Media adds Brand Metrics brand-lift measurement to Ad Manager
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Advertisers buying through DPG Media's self-serve Ad Manager platform can now measure brand lift using embedded Brand Metrics technology.
Brand MetricsDPG Media Advertising
“Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. Brand Metrics and DPG Media Advertising This allows brands to measure the positive impact that advertising activity has on a range of outcomes including […]”Fonte
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