Electronic Arts Goes Private as $55 Billion Buyout Closes

Electronic Arts bundles games into one advertiser buy

EA is packaging multiple game franchises together so brands can buy access across its portfolio in a single deal, aiming for bigger ad budgets.

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AggiornamentoApp · Integrazione degli spazi pubblicitariGlobaleElectronic Arts3 settimane fa

Electronic Arts Set to Close $55 Billion Go-Private Deal Next Week

Electronic Arts is set to close its previously announced $55 billion go-private deal next week, according to the video game publishing giant. In a document filed with the SEC Thursday, the “Battlefield 6” and “The Sims” publisher disclosed: “As of July 30, 2026, all regulatory approvals required to complete the Merger have been obtained. Electronic […]

ChiusuraGlobaleElectronic Arts2 mesi fa

Electronic Arts diz que desenvolvedores deveriam colocar publicidade em seus jogos

AggiornamentoGlobaleElectronic Arts3 mesi fa

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.

AggiornamentoGlobaleElectronic Arts3 mesi fa

Electronic Arts unveils EA Advertising to expand brand presence across games and live experiences

LanciatoGlobaleElectronic Arts4 mesi fa

Electronic Arts lancia EA Advertising, piattaforma per integrare i brand nei propri giochi in tempo reale

LanciatoGlobaleElectronic Arts4 mesi fa