Experian and Peer39 expand UK contextual ad audience data
Regno UnitoRedazione Adspotfinder
Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.
Advertisers can now reach richer UK audience segments, including Experian's Demographics, Purchase Affinity and Mosaic data, through its expanded partnership with Peer39.
ExperianPeer39
“Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic […]”Fonte
Di cosa si tratta
Exchange
Notizie simili
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
Experian and AUDIENCES partner to activate first-party data in media buys
Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.
ExperianAUDIENCES
Seven's REDiQ links up with Circana and Experian on data
Seven's ad data unit REDiQ struck partnerships with retail data firm Circana and Experian, giving advertisers buying Seven's inventory richer audience data.
Circana, ExperianSeven REDiQ
Experian & Alliance of Independent Agencies Launch Indie Intelligence Council
The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will […]
Experian and BBH London score with World Cup campaign
Experian and BBH London have highlighted that in football, as well as in life, the score is what matters most. It’s all about the score With the world enjoying a case of football fever, the new Experian campaign is encouraging people to check their credit scores too, with digital billboards across the nation that strip […]
Bauer Media integrates Experian data to sharpen advertiser targeting
Advertisers on Bauer Media's digital audio and publishing platforms can now target audiences using Experian's consumer data, including its Mosaic segments.
AdvertisersBauer MediaExperian