Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data
Redazione Adspotfinder
Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.
Ezoic, the AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk, the world’s second-largest demand-side advertising ecosystem behind Google (facilitating more than $5B in annual ad spend). Typically, demand-side platforms (DSPs) do not integrate directly with publishers or ad management firms; however, Ezoic’s scale, strong relationships, and proprietary tech have positioned it […]
“Ezoic, the AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk, the world’s second-largest demand-side advertising ecosystem behind Google (facilitating more than $5B in annual ad spend). Typically, demand-side platforms (DSPs) do not integrate directly with publishers or ad management firms; however, Ezoic’s scale, strong relationsh”Fonte
Settori coinvolti
Notizie simili
Ezoic cuts 25% of display impressions to push viewability to 87%
Prebid win CPM rose about 54% for Ezoic publishers after the August 4 change. Can those vendor-reported results survive Google's stricter February 2027 count?
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
LoopMe brings Brand Lift measurement into The Trade Desk
LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.
Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk
GracenoteThe Trade Desk