GumGum Acquires Attention Measurement And Optimisation Platform Playground xyz
Redazione Adspotfinder
Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.
GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. […]
“GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. […]”Fonte
Exchange
GumGum's Mindset Agent launches with The Trade Desk as first partner
GumGum launched Mindset Agent, an AI tool turning campaign briefs into audience segments that brands and agencies can activate, with The Trade Desk the first DSP to support it.
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The […]
Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology
GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, […]
The GumGum Platform™ Achieves Global SOC 2 Compliance
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings — GumGum Contextual, GumGum Attention, and […]