Headway Acquires Mobile-First Programmatic Platform Smadex
Redazione Adspotfinder
Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.
Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning […]
“Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute perfo”Fonte
Di cosa si tratta
Exchange
Notizie simili
Smadex gives mobile and gaming advertisers OpenGlass CTV pause ads
Mobile app and gaming advertisers using Smadex can now buy OpenGlass's CTV pause-ad inventory programmatically.
Smadex and Anzu bring clickable in-game ads to programmatic buyers
Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.
Mobile-First DSP Smadex Launches Platform Update
Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more […]
Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts
Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim […]