How Business Insider grew its private marketplace business
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Business Insider has seen its private marketplace business go from very little to over 150 private marketplaces with key advertising partners. The keys, BI CRO Pete Spande told the Digiday Programmatic Summit, have been crafting the PMPs to fit each advertiser’s needs, offering unique value, and recognizing that programmatic need not be separate from direct sales.
“Business Insider has seen its private marketplace business go from very little to over 150 private marketplaces with key advertising partners. The keys, BI CRO Pete Spande told the Digiday Programmatic Summit, have been crafting the PMPs to fit each advertiser’s needs, offering unique value, and recognizing that programmatic need not be separate from direct sales.”Fonte
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