iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

LanciatoGlobale

Redazione Adspotfinder

Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]

“On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]”
Fonte

Di cosa si tratta

Editori e piattaforme

Settori coinvolti

Notizie simili

iHeartMedia deepens its audio ad tie-up with Amazon Ads

iHeartMedia and Amazon Ads expanded their partnership, giving advertisers more of iHeartMedia's audio inventory to buy for performance-marketing campaigns.

iHeartMediaAmazon Ads

LanciatoRadio · Accesso all'acquistoGlobaleFavicon of Amazon AdsAmazon AdsAnnuncio audio streamingFavicon of iHeartMediaiHeartMedia

iHeartMedia becomes local reseller of Amazon Ads' audio and video inventory

Local advertisers can now buy iHeartMedia's audio and video ad inventory through an expanded reseller deal with Amazon Ads.

Amazon AdsiHeartMedia

AggiornamentoRadio · ConcessionariaGlobaleFavicon of iHeartMediaiHeartMediaFavicon of Amazon AdsAmazon Ads

Broadcast Radio Enters New Era: iHeartMedia First to Bring ‘AudioGraph’ to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America

LanciatoGlobaleFavicon of iHeartMediaiHeartMedia

iHeartMedia in Talks to Merge With SiriusXM

The combination, facilitated by Irving Azoff, would create a satellite and terrestrial radio giant with some of the biggest names in the podcast world

iHeartMedia and Viant Partner to Unlock Addressable Audio at Scale

iHeartMediaViant

AggiornamentoRadio · Integrazione degli spazi pubblicitariGlobaleFavicon of iHeartMediaiHeartMedia

Viant DSP buyers gain programmatic access to iHeartMedia audio via Triton

Viant DSP buyers can now programmatically reach iHeartMedia's podcasts, streaming audio and over-the-air radio through Viant's integration with Triton Digital.

Viant (Adelphic)Triton DigitaliHeartMedia

LanciatoRadio · Integrazione degli spazi pubblicitariGlobaleFavicon of iHeartMediaiHeartMediaFavicon of Triton DigitalTriton DigitalFavicon of Viant (Adelphic)Viant (Adelphic)