Kinective Media by United Airlines Returns to Cannes With Bold Vision for Travel-Driven Advertising
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Kinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how brands engage audiences across the digital landscape. James Rothwell, managing director of brand marketing at Kinective Media, says the return […]
“Kinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how brands engage audiences across the digital landscape. James Rothwell, managing director of brand marketing at Kinective Media, says the return […]”Fonte
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United Airlines launched Kinective Media by United Airlines, using anonymized audience segments from its U.S. customers to sell ads on its mobile app and inflight entertainment screens.
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