LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness
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PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK — LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real time. With artificial intelligence (AI)-powered technology that closes the loop on brand […]
“PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK — LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real time. With artificial intelligence (AI)-powered technology that closes the loop on bra”Fonte
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