Nexxen Introduces Standardisation of Smart TV Home Screen Advertising

Nexxen standardises Smart TV home-screen ad specs across OEMs

Nexxen has standardised the specifications for Smart TV home-screen ad units across device makers (OEMs), simplifying how advertisers buy and activate that inventory.

Nexxen→Smart TV OEMs

LanciatoCTV · Integrazione degli spazi pubblicitariGlobaleNexxen1 mese fa

Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability

Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform (“DSP”), Nexxen DSP, that enables brands and advertisers to ingest, […]

AggiornamentoGlobaleNexxen2 mesi fa

Nexxen cuts data onboarding time to 24 hours with new DSP tool

AggiornamentoGlobaleNexxen2 mesi fa

Nexxen deepens its Acxiom data partnership for audience intelligence

Nexxen expanded its partnership with Acxiom, folding Acxiom's audience data into Nexxen's Discovery tool that advertisers use to plan campaigns.

Acxiom→Nexxen

LanciatoDati · Partnership sui datiGlobaleNexxen3 mesi fa

Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering

Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights designed to improve audience reach and performance Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen […]

AggiornamentoGlobaleNexxen3 mesi fa

Nexxen adds L2 Data's voter data for precision political targeting

Advertisers using Nexxen can now target voters precisely with L2 Data's voter data through the new VoterMatch partnership.

L2 Data→Nexxen

LanciatoDati · Partnership sui datiGlobaleNexxen4 mesi fa