Nielsen Catalina Solutions Unveils Long-term Effect of Television Advertising in Phase 2 Research Findings at ARF Re:Think
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CBS and NCS present highlights from over 30 studies NEW YORK – Nielsen Catalina Solutions (NCS), in conjunction with CBS Corporation (NYSE: CBS.A and CBS), demonstrated the value of advertising’s long-term effectiveness through the results of their latest research collaboration, “Long-term Ad Effectiveness Measurement – Phase 2.” Findings highlight that advertising’s long-term effects drive brand […]
“CBS and NCS present highlights from over 30 studies NEW YORK – Nielsen Catalina Solutions (NCS), in conjunction with CBS Corporation (NYSE: CBS.A and CBS), demonstrated the value of advertising’s long-term effectiveness through the results of their latest research collaboration, “Long-term Ad Effectiveness Measurement – Phase 2.” Findings highlight that advertising’s long-term effects drive brand”Fonte
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