Omnicom Media strikes first Netflix ad data deal with Acxiom
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Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.
AcxiomOmnicom MediaNetflix Ads
“Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content”Fonte
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