Omnicom combines Acxiom and Roku data through Amazon Ads for TV frequency

AggiornamentoTV · Partnership sui datiGlobale

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Advertisers using Omnicom can now manage TV ad frequency better by combining Acxiom and Roku audience data through Amazon Ads.

Omnicom MediaAmazon AdsRoku Advertising

“The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.”
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