Optable, VIA Rail, Touché, and The Globe and Mail Enhance Advertising Outcomes Through Data Collaboration Partnership
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Partnership Drives 3.4X Greater Reach, 2.5X Lower Cost Per Reach, 1.5X Higher Efficiency in Viewable Impressions, and Competitive Cost Per Qualified Visit in VIA Rail Canada (VIA Rail)’s Digital Campaign Optable, a Software-as-a-Service (SaaS) data management, activation & collaboration platform designed for the advertising ecosystem, has announced its partnership with The Globe and Mail and its advertising […]
VIA RailOptableThe Globe and Mail
“Partnership Drives 3.4X Greater Reach, 2.5X Lower Cost Per Reach, 1.5X Higher Efficiency in Viewable Impressions, and Competitive Cost Per Qualified Visit in VIA Rail Canada (VIA Rail)’s Digital Campaign Optable, a Software-as-a-Service (SaaS) data management, activation & collaboration platform designed for the advertising ecosystem, has announced its partnership with The Globe and Mail and its a”Fonte
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Optable and The Globe and Mail Push for Data Collaboration with New Clean Room Partnership
Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another. Optable partnered with The Globe and Mail’s advertising arm, Globe Media Group, to stand out in the marketplace.
OptableGlobe Media Group