Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying
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Pilot program launches with Volkswagen campaign OAKLAND, Calif. – Pandora (NYSE:P), the largest music streaming service in the U.S., announced that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop. The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners […]
“Pilot program launches with Volkswagen campaign OAKLAND, Calif. – Pandora (NYSE:P), the largest music streaming service in the U.S., announced that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop. The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners […]”Fonte
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