Paramount Skydance agreed on February 27, 2026 to acquire Warner Bros. Discovery, including the HBO Max streaming platform, at $31 a share; the deal is not yet closed.

Mercado Ads adds HBO Max to its Connected TV network

Advertisers using Mercado Ads can now reach HBO Max's audience as part of its expanded Connected TV network in Latin America.

Mercado Ads→HBO Max

LanciatoCTV · Accordo di distribuzioneGlobaleMercado AdsHBO Max12 mesi fa

Mercado Ads amplía su ecosistema publicitario con HBO Max y lanza Race , su primera campaña creada con IA

Mercado Ads presentó su Upfront 2025 bajo el concepto Break The Tape, consolidando su posición como uno de los tres principales media players de América Latina y destacando un crecimiento del 46% en su inversión publicitaria durante 2024. La compañía anunció una alianza estratégica con HBO Max, que se suma a su red de Connected […]

AggiornamentoGlobaleMercado AdsHBO Max12 mesi fa

Max was rebranded back to HBO Max, announced at the Warner Bros. Discovery upfront on May 14, 2025; the apps switched to the HBO Max name on July 9, 2025.

RinominatoGlobaleHBO MaxMax1 anno fa

Warner Bros. Discovery renamed HBO Max to Max, adding Discovery+ content; the rebuilt Max launched first in the U.S. on May 23, 2023.

RinominatoGlobaleHBO MaxDiscoveryMax3 anni fa