Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise
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The deal comes as M&A for commerce firms grow.
“The deal comes as M&A for commerce firms grow.”Fonte
Facebook, Google, Twitter and TikTok join ASA ad-rules pilot
The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.
ASAFacebook, Google, Twitter, TikTokadvertisers
La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas
Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]
Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront
Aveeno buys TikTok's new out-of-phone ad format via Displayce
Skincare brand Aveeno ran a weather-triggered outdoor campaign combining Displayce's DOOH platform with TikTok's new out-of-phone ad format, the first UK skincare brand to buy it.
Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®
Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format. The campaign marks a significant milestone in digital […]
Amazon Ads extends campaigns to ChatGPT
Amazon Ads is bringing its advertisers into ChatGPT, extending existing ad campaigns into the AI chatbot.
Amazon AdsChatGPT