Philo's new pause ads sell direct and via Magnite, Index Exchange
Redazione Adspotfinder
Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.
Advertisers and agencies can now buy Philo's new pause-ad format directly or programmatically through Magnite and Index Exchange.
PhiloMagnite, Index Exchange
“New format launches across ad-supported channels with support from Magnite, Index Exchange & others, available via direct and programmatic activation Philo, the live TV streaming service, announced the availability of pause ads across its full ad-supported footprint. The format is now accessible both directly and programmatically, giving brand and agency partners flexible entry into one […]”Fonte
Settori coinvolti
Notizie simili
Index Exchange adds On Device brand-lift measurement
On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.
On DeviceIndex Exchange
Magnite extends its AI agent orchestration across formats
Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.
AI buying agentsMagnite Orchestrationseller agents
Stati UnitiTelly opens Home Screen Ads to programmatic buyers via Magnite
Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
Adnami's curated ad packages reach buyers via DV360 and Index Exchange
Adnami's attention-optimised deal packages are now available directly inside Google's DV360, delivered through Index Exchange, giving DV360 buyers a curated path to Adnami's inventory.
Google DV360Index ExchangeAdnami