PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

AggiornamentoProgrammatic · Infrastruttura d'astaGlobaleBCNPubMatic2 settimane fa

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

LanciatoProgrammatic · Infrastruttura d'astaGlobalePubMatic4 settimane fa

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

Zynga→PubMatic

AggiornamentoApp · Integrazione degli spazi pubblicitariGlobaleZyngaPubMatic3 mesi fa

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

AggiornamentoGlobaleZyngaPubMatic3 mesi fa

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

Abovomaxlead→PubMatic→CTV inventory

AggiornamentoCTV · Accesso all'acquistoPaesi BassiPubMaticAbovomaxlead3 mesi fa

Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

AggiornamentoGlobalePubMatic4 mesi fa