Rakuten TV partners with ID5 to increase addressability across CTV inventory
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Rakuten TV, a leading European streaming platform, today announced through its B2B brand, Rakuten TV Enterprise, a new partnership with ID5, a market-leading identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. With programmatic CTV buying accelerating, identity solutions have become increasingly valuable for delivering addressable […]
“Rakuten TV, a leading European streaming platform, today announced through its B2B brand, Rakuten TV Enterprise, a new partnership with ID5, a market-leading identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. With programmatic CTV buying accelerating, identity solutions have become increasin”Fonte
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