Sharethrough Expands GreenPMPs Capabilities to Include Programmatic CTV Campaigns
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Brands and agencies can now run carbon-neutral programmatic CTV campaigns at scale Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for connected TV (CTV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study conducted by Sharethrough, 80% of […]
“Brands and agencies can now run carbon-neutral programmatic CTV campaigns at scale Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for connected TV (CTV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study conducted by Sharethrough, 8”Fonte
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