Redazione Adspotfinder
Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.
Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, announced the launch of Shinka Prebid Cache. The announcement comes in response to Microsoft’s recent notification that the Microsoft-hosted (formerly AppNexus) public Prebid Cache service […]
“Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, announced the launch of Shinka Prebid Cache. The announcement comes in response to Microsoft's recent notification that the Microsoft-hosted (formerly AppNexus) public Prebid Cache service […]”Fonte
Citati anche
Settori coinvolti
Notizie simili
Minecraft bans ads for outside products in-game
Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.
MicrosoftMinecraftadvertisers
Google ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
Microsoft launches Curate to package curated data with ad supply
Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.
curatorsMicrosoft Curateprogrammatic buyers
GSTV picks Shinka as mediation layer for programmatic connectivity
GSTV's fuel-retailer video network can now reach programmatic buyers across channels through Shinka's mediation layer.