Starzplay becomes LIONSGATE+ in adam&eveDDB rebrand
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Today adam&eveDDB announced the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. Adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America. Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, […]
“Today adam&eveDDB announced the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. Adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America. Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, [”Fonte
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