Roblox names SuperAwesome as its under-13 contextual ad partner
Redazione Adspotfinder
Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.
Brands can now advertise to Roblox users under 13 through SuperAwesome's brand-safe, contextual ad technology.
SuperAwesomeRobloxBrands
“Experts in brand engagement for the next generation, named under-13s advertising partner by immersive gaming platform NEW YORK & LONDON, 4 June 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has been named by Roblox as its commercial and technology partner for under-13 contextual advertising, supported by the […] The post SuperAwesome Partners with Roblox to”Fonte
Settori coinvolti
Notizie simili
Roblox Opens Up Advertising To Kids Under 13
Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it would make this audience pool available to advertisers for the first time. And, on Thursday, it named youth-focused ad […]
Roblox expands programmatic ad access via Amazon DSP and three SSPs
Advertisers can now buy Roblox's new Homepage Feature ad unit programmatically through Amazon DSP, Liftoff, Index Exchange, Magnite and PubMatic.
Amazon DSP, PubMaticRoblox
Amazon AdsRoblox faces growing pains as marketers start to demand more ad transparency
Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox’s lack of third-party measurement tools.
Roblox courts advertisers with fresh data on its ad effectiveness
Roblox advertising data shows the platform’s power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.
Super League buys Roblox ad studio Supersocial
Super League acquired Supersocial, a Roblox experience studio, signaling consolidation among companies building brand advertising on Roblox.
Super LeagueSupersocial
Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend
Different sellers are asserting differing visions of how to best advertise on Roblox. The debate has made some brands wary of buying.