Tatari Licenses Samba TV Data Set, Giving Advertisers Accurate Household Viewership Insights Across Linear and Streaming
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Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, today announced that it has licensed the data from Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, making Samba TV’s rich viewership data available within the Tatari platform. More than 200 brands and agencies use […]
“Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, today announced that it has licensed the data from Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, making Samba TV’s rich viewership data available within the Tatari platform. More than 200 brands and agencies use […]”Fonte
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