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Is Time Inc. trying to take on Google and Facebook? The publisher announced Monday that it’s acquiring cross-device and mobile ad platform Adelphic to build what it’s calling a “people-based DSP.” Time Inc. has certainly been on a tech tear. The Adelphic deal, slated to close during Q1, comes just shy of a year after Time […]
“Is Time Inc. trying to take on Google and Facebook? The publisher announced Monday that it’s acquiring cross-device and mobile ad platform Adelphic to build what it’s calling a “people-based DSP.” Time Inc. has certainly been on a tech tear. The Adelphic deal, slated to close during Q1, comes just shy of a year after Time […]”Fonte
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Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration
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Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety
The integration allows advertisers to avoid bidding when specific keywords appear in a URL.
Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization
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