Trusted Media Brands picks Assertive Yield to run its programmatic stack
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Trusted Media Brands, owner of Reader's Digest and Taste of Home, selected Assertive Yield to modernize its programmatic ad stack, aiming for faster monetization for publishers.
Trusted Media BrandsAssertive Yield
“Assertive Yield has announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield to modernise its programmatic ad stack and unlock faster, more agile monetisation. More agile monetisation The engagement followed a partnership-first onboarding approach, where […]”Fonte
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