Univision and Mediahub Announce Industry-First Initiative with EDO and datafuelX to Leverage Consumer Behavior Data as Performance Currency for Major TV Ad Buys
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Partnership will Enable Univision to Optimize Business Outcomes for Clients by Guaranteeing Future Performance Based on Real-Time Consumer Engagement Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency and part of IPG, today announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to […]
EDOUnivisionMediahub
“Partnership will Enable Univision to Optimize Business Outcomes for Clients by Guaranteeing Future Performance Based on Real-Time Consumer Engagement Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency and part of IPG, today announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage prop”Fonte
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